A good read – The Culture Key

A friend from church recently recommended this excellent book to me. I commend it to you.

It is a wonderfully clear overview of how we all operate out of our cultural framework. ย The book introduces ‘the Belief Tool – a lens to identify, interpret, and respond to the cultures in new markets’. In my experience this applies in every market. We can all benefit from a greater empathy for the people we work with.ย It pays to know ourselves and perhaps more importantly those we are seeking to do business with.

The book is called The Culture Key by Curt G. Laird and is published by Xana Publishing. You can find out more atย www.theculturekey.com


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